You can use SMS marketing in a number of different ways. Most companies use it to increase sales by offering special deals to their customers and branding their business. It increases customer loyalty by keeping you in touch with them. You can also use it to get new customers.

The great thing about SMS marketing is that 80% of all mobile device users have their phones on them at all times. This means that they get your message immediately; it doesn’t end up in an email inbox waiting to be seen.

Getting Your List

It’s extremely easy to build an SMS subscriber list. Usually, all you have to do is ask. Tell your customers that if they sign up, they’ll receive deals and special offers. Most of them will be happy to get them.

You should also use your online presence to get new customers. On your website, blog and social media profiles, let people know that they can get exclusive deals. You can speed up the process by offering a special incentive just for signing up, such as a freebie or discount on your services.

The Challenge of SMS Marketing

Remember that SMS stands for ‘SHORT message service.’ As I mentioned, these messages have to be 160 characters. That’s not a lot of characters. Just to give you an idea, the paragraph above this one (‘You should also use…’) is over 200 characters long. Your messages have to be shorter than that!

It takes a bit of skill to craft such a tiny message and also give it some impact. The best way to do this is to focus each message on only one thing. If you’ve got a special sale and a new product line to tell them about, turn that into two broadcast messages. The best messages contain 3 bits of key information:

l         The details of the deal, promotion or sale

l         How it benefits them

l         What they need to do to get it (the call to action).

One more thing about your messages – don’t use text lingo to make it shorter. That looks goofy and unprofessional.

How to Perfect Your Campaign

To do SMS marketing, you have to hire a bulk messaging provider. They’ll send out the messages for you cheaply and also track your results. The results are extremely important because they’ll help you perfect your campaign.

At first, do some testing to see what works best. For example, try sending out messages at different times of the day or on different days of the week to see what gets the best response. The statistics will tell you how many people opened the message and you can track sales. This will tell you how to refine your campaign.

SMS marketing is a great way for offline businesses to get new customers and retain the old ones. Now that everybody’s going mobile with their smartphones, it’s an even better way to keep in touch and make sales.

The post How to Use SMS/Text Message Marketing in Your Business appeared first on San Antonio Mobile Marketing Specialist.

They report back what they find to the search engines, and this is how they index you. In other words, once the spiders find you, the traffic starts rolling in.

User Experience

The way people use the mobile Web is entirely different from the PC Web. When you surf the Internet on your computer, you’re sitting at your desk in a nice chair with a hot cup of coffee.

Mobile Web surfers are on the bus, on the couch, walking, at work, and hopefully for our safety not driving. They’re on the go and what this means is that they have ZERO patience.

Mobile search spiders look for sites that offer a good user experience. This means that your site must be clear and easy to navigate. It shouldn’t be crammed full of text or pages that load slowly.

Keyword Optimization

The carefully-chosen keywords in your Web content tell the spiders what your site’s about. For PC sites, you might choose a number of different keywords to optimize each page for. With mobile sites, this is a no-no.

The reason is that you’ve got less text to work with. If you crammed a mobile site full of as much text as you’d put on a regular site, it’d be impossible to read. For a mobile site, you need to choose fewer keywords and use them more effectively.

Another keyword consideration is location. Mobile device users are more likely to be looking for businesses in a specific location. This means that you need to mix up your keywords with some geographical terms, like ‘plumber in Seattle’ or ‘St. Louis HVAC.’ The good news is that these geographical keywords have less competition and that gives you a higher chance of being found in search engines.

Easy Navigation

There are a few things you can do with your mobile site design to enhance user experience and make it easier for spiders to find you. Put your main content at the top of the page where they’ll see it quickly followed by the navigation.

They’ll see the information they’re looking for first, and this increases your retention rate, another factor spiders take into account. This also improves the user experience because they don’t have to scroll.

Building Backlinks

Although there are some differences, the most important thing you can do to get spiders to your site is the same – build lots of backlinks. For the mobile Web, focus on sites that mobile users access like Yelp, Google Places, and Citysearch. Claim your business listings and point them back to your site so that spiders know where to go.

The post How to Attract Mobile Search Engine Spiders appeared first on San Antonio Mobile Marketing Specialist.

Don't Blow Your Mobile Marketing Campaign

You’ve hired your bulk messaging provider and you’re ready to get started with mobile marketing. Congrats! You’re on your way to a boom in business and more customers than you ever thought possible.

Or you’re wasting your money and the whole thing will die a quick death. Mobile marketing is easy and effective, but only if you do it right. Here are the 8 things lots of businesses do that screw up their mobile marketing campaigns completely.

Buy Your List

Mobile marketing only works if you have a list of subscribers. If you buy a list from somebody else, those aren’t subscribers. They’re random people who have no interest in your business and they’ll toss your messages in the trash. Use an opt-in form or short code and get their permission first.

Message at Midnight

If you send messages late at night or early in the morning, people won’t open them. They’ll groggily delete them and possibly block you from their phones. Send your messages during the daytime and experiment with different times to see what gets the best response.

Cram Your Messages

Your mobile messages need to be 160 characters – at most! That’s not a lot of characters, so don’t cram your messages full of too much information. Each message should be focused on one thing. If you’ve got two things to tell your subscribers, break it up into two messages.

Abbreviate Messages

You also might be tempted to use text lingo like LOL and OMG. This saves you space in your messages but it makes you look like a teenage girl. They look unprofessional so stick to actual words in the English language.

Ignore Stats

Most bulk messaging services provide you with analytics so you can see how you’re doing. If you don’t pay close attention to these, you’re lost. This is how you learn what works and what doesn’t.

Be in Too Much Touch

With SMS marketing, you don’t want to be texting them daily. You should be consistent but if you send too many messages, they’ll start turning you off. Strike a good balance between staying in touch and going overboard.

Think ‘Sales’ Only

When crafting your messages, start by asking, ‘How can I help my subscribers?’ Don’t start by thinking about sales. If you focus on helping them and offer information or promotions that give them value, the sales will come.

Rant, Blog or Otherwise Not Deliver

Whatever you do, make sure you send the messages you promised them. They signed up because they wanted what you said you’d give them. Make sure you deliver.

Mobile marketing is a great tool for businesses, but you’ve got to make sure you’re doing it right. Stick to these guidelines and your mobile marketing campaign will be everything you want it to be.

The post 8 Ways to Totally Blow Your Mobile Marketing Campaign appeared first on San Antonio Mobile Marketing Specialist.

If you are visiting this webpage, I can almost guarantee you that your website doesn’t work on mobile devices and looks a little something like this real life example. Guess how much money this business brings in from mobile? Zero…

As of November 9th, 2011, Flash based websites have become obsolete. It’s been reported on all over the country this week on such sources as:

Here’s what the WSJ has to say about Adobe cutting jobs and dropping their flash development.

“The reason why you landed on this page is because your website still uses Adobe Flash Player. This simply is a software program that is no longer supported and will not work at all on mobile devices.

Don’t believe me? Try typing your website into any mobile device. It just doesn’t work. It probably just shows a blank screen. We all know that can’t be good for business.

Since the entire market is switching from offline marketing to online, there’s no better opportunity than the newly established mobile market. It’s growing so fast and I can bet you are thinking about getting an Ipad, tablet, Iphone, or some other smart phone device if you haven’t already.

The problem remains, if your website is flash ( If you landed here from us reaching out to you, it is flash.) you need a solution to get it fixed quickly and affordable.

You also need a solution that gives you the benefits of taking advantage of mobile markets for years to come. That’s why, we came up with just that solution.

Two Live Examples of What Your Website Should Look like on a mobile device:

On PC:

Goto http://www.testiphone.com/ and type the following live examples
http://boulevardclams.com/mobile/
http://sparefuel.net/mobile/

On Mobile Device, Type the Following:
http://boulevardclams.com
http://sparefuel.net

The process is very easy, fill the form out at the bottom of this webpage and I will call you to give you a free personal consultation to make sure we are right for each other and you will have your business raking in the profits from not online the web, but also the huge and expansive mobile market.

Google is well aware of the mobile trend and it even expects mobile to overtake standard computer browsing in 2012! That’s right; in just months, mobile will be more important than your standard online website and marketing.

Check out this short video straight from Google itself.

Take Action Today: Just $697 for a Complete Customized Mobile Ready Website

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